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Zero to One II — “Madness is something rare in individuals — but in groups, parties, peoples, and ages, it is the rule.” F.N.

Ali Elmalı
4 min readDec 20, 2023

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In this book “From Zero to One”, the author expressed in many parts of the book “What is the truth that so few people agree with you?” as an example answer to his question, the author sets out to describe the contrary truth, an imaginary popular understanding, and to examine the truth behind it.

Writer states that the “internet craze” in the 1990s was the biggest crisis since the 1929 World Economic Crisis, and that the lessons learned from there could create the form of technology that brings us to today. The concept of open thinking is explained. The first step to the concept of open thinking is undoubtedly to question what we know about the past. This is how we can see that many behaviors that we avoid leaving in our traditional comfort zones are futile. There are many good examples of these in the book.

I would especially recommend you read the dot-com craze section, how it started and how it exploded beautifully illustrated and beautifully narrated. In such a way as to be called reasoning, it describes people’s irrational approaches to the event during this period.

Nowadays, people resort to unreasonably high-paying jobs as a way to earn more money, and there are numerous…

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Ali Elmalı
Ali Elmalı

Written by Ali Elmalı

System admin in ancient times, cloud addict and digital transformation warrior in modern times, lifetime learner, writes whenever possible

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